CASA MADRID - William de Morgan

In November 2019, we were honoured to be asked to create an installation for the facade of CASA LOEWE Madrid for the launch of their new capsule collection that celebrated the work of British ceramicist William De Morgan.

Taking inspiration from the most inventive and innovative designer of the Arts and Crafts Movement, our proposal brought together the LOEWE brand; the botanical works of William de Morgan and iconography of medieval illustrations, to create a romantic Christmas garden that enveloped the facade of the LOEWE flagship store in Madrid.

We used thousands of magnolia branches and ghost wood pieces to create a world of colour, texture and imagination, and over 4 nights turned CASA LOEWE into a magical woodland.

Watch the creative process unfold in the video below.