Salone del Mobile
In February 2019, London Flower School were invited to Ibiza and Madrid in Spain, to work with LOEWE on a photoshoot for the promotion of Salone del Mobile. The brief: to reflect the beauty and simplicity of the craftsmanship of the LOEWE baskets through Ikebana – the ancient Japanese art of flower arranging.
Ikebana is close to our heart at LFS. Our home in Kings Cross is open to the Sogetsu School of Ikebana in London and we teach Ikebana as part of our desire to encourage our students to discover and experience all elements of floral design.
As a craft, Ikebana is a disciplined art. The simplicity of the arrangement enables the practitioner and observer alike to inspire beauty in all art forms. Bringing the craftsmanship of the LOEWE baskets together with this earliest form of floristry was an amazing opportunity for LFS and we were therefore delighted to be involved in a project that inspires talent and innovation for the future.